ID+ is a global universal ID solution to tackle the demise of the third-party cookies and other identifiers in the marketing ecosystem. It is fully interoperable with all current and future identifiers used by publishers, brands, and technology providers.
Cookies were once the backbone of user identification for digital advertising. Following Safari and Firefox, Google Chrome’s move to block third-party cookies, coupled with demands from users for greater transparency and data protection, will impact all facets of the marketing industry.
Zeotap believes the future of identity resolution in the marketing ecosystem will rely on the few universal ID solutions that are compliant, secure, and truly global while ensuring full interoperability.